The Cooperative Alliance of Kenya (CAK) CEO Daniel Marube has urged members of the Board to live by the values that governs their brands so as to foster cooperation from the customers and members.
The CAK Boss, while speaking during the relaunch of Mombasa Port Sacco to Ports Sacco, challenged the entire board members, the sacco leadership and the staff to live, talk and walk like the society’s brand values to ease understanding by all stakeholders and enhance growth in the society.
“We are the brand bearers as individuals and collectively as the board,” Marube said.
He further hailed the government for the support it has given to the cooperative sector saying that CAK will continually work with the government of the day to ensure a suitable framework to strengthen the cooperative movement in Kenya. Moreover, he urged the county governments to allocate sufficient budget for education to support the staff in the department of Cooperatives.
Ports Sacco’s Chairman, Mr. Alfred Konde additionally showered praises to the sacco for the tremendous growth stating that the re invention of the sacco into a vibrant entity is a move to reflect on its vision and be able to address the changing needs of its members.
Mr. Konde noted that rebranding to Ports Sacco involved commitment by all the stakeholders and marked a new chapter for the sacco. He acknowledged the support received from the team, the employees who have actively supported the institution, reach out to members and maintained diversity in the sacco by actively admitting members in the country and diaspora.
The chair however noted that despite the fair share of challenges witnessed by the sacco, it has been able to constantly renew its capabilities and stay true to its mantra, ‘Ushirika Kwa Manufaa ya Wote,’ by upholding a culture of inclusion and heavily investing on the customer needs.
Mr. Konde also thanked the stakeholders and the skilled employees of the society for the support it has offered to the sacco in the past years.
Moving forward, Ports Sacco is in the process of coming up with the 2024-2028 strategic plan to ensure consistent growth.
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